Imagine you are walking down the street, it starts to rain and your ordinary black umbrella interacts and changes colour in the rain, creating a walking piece of art - called a ‘wearable piece of art’ by Time Out New York.
Emma-Jayne Parkes and Viviane Jaeger are the co-founders of award-winning SquidLondon, an innovative product design brand based in London. So far there are three versions of their folding Squidarellas – London Skyline, New York City Skyline and Bird Squit. A simple idea, a fun gift – after all, who doesn’t have an umbrella?
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