Using the ethics of her training at Manchester College of Art in the 1960s, Joyce Ridings has always created her beautiful, individual womenswear based on the perfection of the craft of designing and making clothes. After leaving college Joyce started her own business, passionate about the Northwest of England and believing in the use of local skills and talent to help the development and growth of her fashion label.

Over the years Joyce has remained faithful to her original beliefs, refusing to compromise on the quality and beauty of her designs, and travelling internationally for inspiration. Today the simple ethics of Joyce's label and the timeless elegance and durability of her designs are gaining serious recognition.

In a season where every piece of your wardrobe had to earn its place, Joyce Ridings' beautiful Spring Summer 2010 Collection of pared down classics proved totally covetable and only a handful of pieces remain in stock.

Coming soon is Joyce's new cashmere-enriched Autumn Winter 2010 collection allowing you to slip into effortless chic.

Visit Joyce's website for a preview.